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It feels like it was only yesterday that we clued you in on one of our best-kept secrets, aka Shopbop—an online retailer that's home to over 1,000 established and emerging designers and our fave place to shop for clothing and accessories you won't find anywhere else. So you can imagine how excited we were when we discovered that the e-commerce brand just launched Shopbop Beauty on October 3. Yup, Shopbop Beauty has entered the chat, featuring curated selections of luxury products from skincare and makeup to haircare and gadgets. HDPE Panel

Naturally, TikTok is already on board with users sharing their hauls and reviewing products. As for us, we welcomed the launch with open arms once we peeped the product lineup included several PureWow favorite brands, including and not limited to Augustinus Bader (hello, the makers behind the Rich Cream that gives us glass skin) and Olaplex, the haircare brand that's been a game changer for our tresses. And if you don't love something, Shopbop offers free shipping and returns with Amazon Prime. Score!

Here are seven products you need now (we bet your friends will love them too—it is gifting season, after all).

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Any mention of Augustinus Bader and we're totally on board, and the brand's latest release is no exception. The two-in-one serum is formulated with roselle and safflower extracts, biotin, hyaluronic acid complex and red winter algae, which is meant to hydrate and promote longer, thicker-looking lashes and brows so that you can ditch the falsies, mascaras and tints.

If you've ever tried a Moroccan oil that was too overpowering and heavy, this lightweight number will change your mind. A little birdie (aka a reviewer) mentioned that the rose hip, absinthium and shea oil blend do a wonderful job moisturizing hair, providing a glorious sheen on dry and dull strands. And per happy customers, you only need to use a pump or two at a time, one for the hair and one for the body (yes, it's supposed to work just the same when applied to skin).

These gold foil masks made it on beauty director Jenny Jin's list of the best under eye masks for simply being fun to wear. They’re also cleverly designed in three layers: the top foil, which is supposed to retain heat and prevent the serum from evaporating; the middle elastic prevents them from slipping and the bottom cellulose fiber condenses and penetrates ingredients, including hyaluronic acid and jojoba seed oil. All in all, they help brighten, hydrate and reduce the appearance of dark circles.

For starters, have you ever seen a more beautiful shampoo bottle? This haircare product will easily be the prettiest thing in your shower. And we haven't even told you about the sweet jasmine, bergamot and sandalwood Côte D’azur scent buyers love and the ginger root extract, vegetable-derived humectants and Signature Complex formula which is designed to cleanse hair from the roots to the tip of strands while also providing a weightless shine.

Ever since one Amazon reviewer shared that this hot air brush featuring nylon bristles rivals the Dyson Airwrap, we knew we would break down and buy it and some point. That point is now, and we're looking forward to using its two temperature settings (it goes up to 410 degrees) and ion output to add volume and straighten and smooth hair.

Beauty lovers are obsessed with any and all Peter Thomas Roth masks because they're formulated to tackle multiple skincare concerns, from lifting and hydrating to soothing the face. With this set, you'll get four best sellers: the Water Drench Hyaluronic Cloud mask, 24K Gold mask, Pumpkin Enzyme mask and Cucumber Gel mask. You'll fall in love with each of them, according to reviewers.

One Sephora reviewer sold us on why we need this lip mask ASAP: "[I've been] using nightly for a few weeks, and wow! I can see actual plumping, and not just while I have it on, an actual visible change in the size of my lips! Also, dryness and vertical lines are gone!" And she can thank its shea butter, hyaluronic acid, rosehip oil, and ceramides formula for that.

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